A 28-second advertisement was needed for Mississippi to have a black senator again after 140 years.

Scott Colom achieved a historic victory in Mississippi, defeating incumbent Republican Senator Cindy Hyde-Smith with 49.2% of the votes. This marks the first Democratic senator elected in the state since 1982 and the first Black senator since the late 19th century. Colom, a 43-year-old former prosecutor, previously became the youngest and first Black judge in Lowndes County. His campaign focused on alternative solutions for non-violent offenders. A pivotal moment in the campaign was a viral 28-second ad highlighting Hyde-Smith's comments about rising beef prices. Colom announced his candidacy in September 2025, despite initial doubts about winning in a traditionally Republican stronghold.