Expert: Meta or TikTok see a safe version of advertising. Others - scams

Experts warn about the rise of online scams in Poland, with Meta reportedly earning 760 million PLN annually from fake ads. Benita Jakubowska-Antonowicz discusses various types of fraud, including financial scams and romance scams, emphasizing the need for vigilance. Scammers often create fake websites mimicking legitimate banks, promoting unrealistic investment returns. The use of deepfake technology to exploit the images of celebrities is also prevalent. Despite awareness, tech companies struggle to eliminate these ads due to misleading descriptions by scammers. Jakubowska-Antonowicz highlights the dangers of account takeover scams, where criminals can manipulate user accounts for malicious purposes. She advises caution when interacting with unknown profiles, especially those claiming to be well-known individuals.