"Cringe has taken over the internet": why young people no longer want to post anything on social media

Young people are increasingly hesitant to share on social media due to the fear of 'cringe', a term describing the discomfort felt from witnessing awkwardness or embarrassment. This shift reflects a growing awareness of digital footprints and social norms, contrasting with the more carefree sharing habits of millennials. Many Gen Z individuals feel paralyzed by the potential negative reactions to their posts, leading to a more homogenized online presence dominated by brand content and AI-generated material. The fear of not fitting in has intensified, creating a paradox where authenticity is both encouraged and penalized. Artists like Rosalía advocate for embracing creativity without fear of embarrassment, highlighting the tension between genuine expression and societal expectations.