The NFL business in Madrid and the transformation of the Bernabéu, from the grass to the locker rooms: "It's an engineering marvel"

The NFL returns to Santiago Bernabéu for a game between the Cincinnati Bengals and Atlanta Falcons, aiming to replicate last year's success. The event is expected to boost local tourism, with hotel bookings up 18.7% and average rates rising by 19%. Approximately 40,000 attendees are expected from outside Spain, generating an estimated economic impact of over 70 million euros. The NFL has invested nearly one million euros in stadium upgrades, including artificial turf and enhanced facilities. The league plans to continue expanding its international presence, with a record nine international games this season.