Netflix is getting a search engine based on Hangul

Netflix is introducing an AI-based discovery feature to enhance content search, allowing users to filter by mood, time available, or trends. This initiative aims to personalize the browsing experience and reduce endless scrolling. The feature is powered by a new AI layer that learns from user feedback in real-time. Users can select themes and receive related recommendations until they find suitable content. Initially available in the U.S., it will expand to more users soon.