Do you really have good taste? Or are you just pretending?

The article discusses the concept of 'performative taste', where individuals showcase their taste to signal social status rather than genuine interest. Jonas Kooyman highlights how modern social media influences perceptions of taste, making it easier to appear cultured. He references sociologists like Thorstein Veblen and Pierre Bourdieu, who explored how cultural capital shapes societal norms. Kooyman observes this phenomenon in Amsterdam, particularly in trendy cafes where patrons often prioritize image over substance. The rise of algorithms in determining taste is critiqued, with influencers and social media amplifying performative behaviors. The article also touches on the popularity of videos critiquing performative actions, illustrating the ongoing debate about authenticity in taste.