HEMA 100 years: how does a store stay afloat for a century?

HEMA has successfully adapted over 100 years, evolving from a budget store to a modern retail chain with over 500 locations. Despite challenges, including ownership changes and competition from online shopping, HEMA has maintained its relevance by focusing on its core values while embracing innovation. Experts emphasize the importance of data and customer engagement in today's retail landscape, suggesting that HEMA's future success will depend on its ability to continue evolving with technological advancements.