Dutch hotels in the red. Taxes are rising, and the number of guests is falling

In the third quarter of 2026, hotel occupancy in the Netherlands dropped by 4.5% compared to the previous year, with a 3.8% decrease in average room prices and an 8.2% decline in RevPAR. The Amsterdam city council is considering a total ban on cruise ships in the port, amid rising operational costs and a VAT increase on accommodations. Many hoteliers report worsening financial conditions, with only 46% of hotels claiming profitability. Amsterdam's hotel occupancy fell to 83.7%, and 95.3% of hotels expect further revenue declines. Border region hotels also faced challenges, with a 6.5% drop in occupancy. The financial strain limits investment in service quality and sustainability, impacting the broader tourism economy.