Luxury hotel tourism is worth 10.4 billion, with guest numbers more than doubling since 2008

Luxury tourism in Italy is experiencing significant growth, with spending expected to reach €10.4 billion by 2025. This represents 17.3% of total hotel expenditures. High-end hotel stays generate an average of €702 per night, compared to €209 for the average hotel. Lazio leads in luxury spending at €2.3 billion, followed by Trentino-Alto Adige and Veneto. Between 2008 and 2025, luxury hotel stays increased by 111.1%, while overall hotel stays rose by only 14.5%. In 2025, there will be 809 luxury hotels in Italy, with a total of nearly 110,000 beds. The distribution of luxury accommodations is uneven, with Sardinia having the highest percentage of five-star beds. The study identifies 17 luxury hubs, including Rome and Venice, which account for 79.2% of high-end stays. Additionally, 11 countries contribute 62.2% of foreign hotel guests, generating €21.4 billion in revenue.