Influencers regularly deceive followers when promoting supplements

The NVWA investigated 38 accounts, finding 28 made prohibited claims about dietary supplements. Most violations were related to health claims, which must be scientifically proven. Influencers like Maria Verschoor and Sara Verwoerd were cited for misleading claims about magnesium and electrolytes. Additionally, two medical claims were identified, including one about bone broth's supposed health benefits. Influencers received warnings or fines and were required to correct or remove their posts.