Influencers, "deceptive interfaces", video games: the EU wants to better protect online consumers

The European Commission proposed new rules to enhance consumer protection in the digital realm, including regulations on influencers and deceptive interfaces. The Digital Fairness Act aims to ensure equal protection for online and in-store shoppers, potentially saving consumers €13.7 billion annually. Key measures include mandatory labeling of influencer advertisements, restrictions on targeting minors, and the right to disable addictive features on platforms. The proposals have received mixed reactions, with consumer groups supporting them while industry representatives express concerns about their feasibility and potential legal overlaps with existing regulations.