Consumer Protection launches investigation into Instagram and TikTok

Government authorities are examining influencer advertisements on social media due to previous findings of questionable ads. They will check if influencers clearly label their promotional content using tags, captions, hashtags, or verbal disclosures. The focus is on platforms like Instagram, TikTok, Facebook, and YouTube. The Consumer Protection Agency emphasizes that the goal is not to restrict influencer activities but to ensure consumers can easily identify commercial content.