[Interview] New dark-pattern rules are ambitious and will take time to become EU law, professor says

The Digital Fairness Act (DFA) aims to address manipulative online practices known as dark patterns, which mislead consumers. Christoph Busch, an academic from Osnabrück University, explains that dark patterns involve design features that steer users towards certain actions, like confirming unwanted purchases. While existing regulations like the Digital Services Act cover some areas, they leave gaps, particularly regarding online shops and gaming. The DFA seeks to fill these gaps by focusing on addictive design and consumer protection, especially for adults. Busch emphasizes the need for balanced regulations that protect consumers without overburdening businesses.