Invelon enters Portugal with digital museography company

The Spanish group Invelon has entered the Portuguese market by acquiring a 51% stake in the digital museography company byAR, which is known for immersive experiences at the Museu do Côa. The company will now operate as byAR Part of Invelon, with its headquarters remaining in Portugal. Pedro Pereira, the founder and CEO of byAR, will become a partner in Invelon and will lead the group's operations in Portugal. The team of 12 will continue, aiming for a revenue target of 2.2 million euros by 2027. Invelon, based in Lleida, Spain, specializes in extended reality solutions, digital twins, artificial intelligence, and industrial metaverse, with around 200 employees and projected revenues of 20 million euros by 2025.