Israel is rebuilding tourism. New promotional campaign and investments in hotels

During the World Travel Market in London, Israel's Ministry of Tourism launched a new campaign titled "I am Israel" to promote the country's culture and attractions. This initiative coincides with updated travel guidelines and the restoration of flight connections between the UK and Israel. The UK is a key market for Israeli tourism, with a significant increase in British visitors. In 2025, Israel welcomed 1.32 million tourists, aiming for 7 million annually by 2030 through infrastructure improvements and financial support for new hotel developments. Plans include 58 major investment projects, enhancing tourism facilities across the country.