John Hoffman: "Barcelona remains competitive but we must be careful"

John Hoffman, president of GSMA Ltd, discusses the evolution of Barcelona and the Mobile World Congress (MWC). He emphasizes the city's competitive edge but warns about rising costs and the need for balance in tourism management. Hoffman believes that despite recent vandalism incidents, Barcelona remains a safe and attractive destination for major events. He acknowledges concerns over increased tourist taxes but does not foresee significant impacts on MWC attendance. The new Pavilion Zero is expected to enhance the event's offerings, addressing space needs for exhibitors. Hoffman stresses the importance of maintaining relevance and value for attendees.