Holiday campaigns in the style of old animations. Luxury brands are betting on nostalgia

Luxury fashion brands are embracing nostalgia through animated holiday campaigns, contrasting with the rise of AI-generated content. Prada collaborated with animator John Pomeroy for a whimsical holiday ad featuring young actors and animated animals. Bottega Veneta drew inspiration from the Moomins for its accessory collection, while Dior's animated film faced skepticism over potential AI involvement. In contrast, Louis Vuitton opted for traditional photography in its campaign. This trend reflects a desire for authentic craftsmanship and a rejection of AI in creative processes, appealing to millennials and Gen Z's longing for childhood memories.