Customers tired of Black Friday. Will stores lose to AI?

The article discusses the transformation of Black Friday in Poland from a one-day event to a month-long shopping marathon, highlighting consumer behavior and spending trends. Despite 79% of Poles planning to shop, their average spending of $308 is the lowest among ten analyzed markets. The article notes a shift towards experiences over products and the impact of artificial intelligence on shopping habits. Retailers are extending promotions to avoid logistical issues, but this leads to consumer fatigue and skepticism about discounts. AI tools are increasingly being utilized by shoppers to find genuine deals, with 34% already using them.