Lei da Equidade Digital: o que Bruxelas quer mudar nas regras de protecção dos consumidores?

The European Commission has proposed the Digital Equity Law to enhance consumer protection online, potentially saving consumers up to €13.7 billion annually. Key measures include banning dark patterns that manipulate consumer choices, ensuring price transparency, and simplifying subscription cancellations. The proposal also aims to empower consumers to deactivate features that encourage excessive spending and mandates influencers to disclose sponsored content. Additionally, the Commission seeks to strengthen enforcement powers to investigate cross-border consumer issues and impose fines on companies. This initiative is part of a broader effort to adapt regulations to modern consumer behavior and enhance market fairness.