Surprisingly, the buyers of Rolls-Royce are now quite young, with the average customer just over forty.

The customer base of Rolls-Royce has significantly changed over the past 15 years, with the average buyer's age dropping from 56 to 43. Younger buyers, including those in their twenties, are increasingly present, especially in China. Julian Jenkins, the brand's sales director, noted that the company has actively targeted wealthy younger generations. Key factors include the introduction of the Cullinan SUV and sportier Black Badge models, which appeal to young millionaires and billionaires. Rolls-Royce is also adapting its showrooms to enhance the buying experience, creating exclusive lounges for clients. Buyers are now placing greater emphasis on customization, often spending additional amounts to personalize their vehicles.