Auchan received a fine of 69 million due to a misleading coupon promotion from the GVH.

The Hungarian Competition Authority (GVH) imposed a fine of nearly 69 million HUF on Auchan for misleading coupon promotions. The investigation revealed that Auchan failed to disclose essential conditions for coupon usage during its promotional campaigns from April 2024 to February 2025. The GVH found that the company did not adequately communicate that coupons were only available after meeting specific purchase amounts and required an active loyalty card for redemption. Auchan acknowledged the violation and agreed to improve its compliance program. In 2026, Auchan Hungary was fully acquired by Jellinek Dániel's Indotek Group, which had previously purchased a 47% stake in the company in 2024.