Mélenchon’s mission for his young fans: Debate boomers on Facebook

Jean-Luc Mélenchon aims to engage older voters by encouraging his younger supporters to use Facebook to connect with their parents. Despite being the oldest candidate at 75, Mélenchon has gained popularity among younger voters due to his progressive agenda. His campaign recognizes the importance of Facebook in reaching older demographics, as younger voters typically prefer platforms like TikTok and Snapchat. Antoine Léaument, responsible for communication in the campaign, emphasizes the significance of Facebook in their digital strategy.