Lőrinc Mészáros sold his billion-dollar advertising company, which also worked with public media and TV2.

Mészáros Lőrinc has sold his advertising company Atmedia Kft. to SD CEE Invest Kft., marking a significant shift in the Hungarian advertising market. Atmedia, which has worked with major media outlets like TV2 and HírTV, reported nearly 55 billion HUF in revenue for 2025. The company was previously under Mészáros Group's Status MPE Private Equity Fund. The new owner, Simon Dénes Ferenc, is linked to Puch László, a former MSZP treasurer. Atmedia's management will remain unchanged, focusing on its diverse media portfolio and stable market position.