Fewer targeted ads and hidden costs of online shopping. European Commission project

On November 11, the European Commission introduced the Digital Fairness Act (DFA) to regulate online business practices. The DFA aims to eliminate deceptive practices that manipulate consumers, such as unexpected price increases during the purchasing process. It expands the list of prohibited practices from 47 to 62, ensuring clearer rules for businesses and protecting vulnerable consumers, especially minors. The Polish Office of Competition and Consumer Protection (UOKiK) will enforce these regulations, while the European Commission can impose fines up to 6% of global turnover for violations. Experts believe the DFA will enhance legal certainty for businesses but suggest improvements, particularly regarding the treatment of vulnerable consumers and the clarity of regulations.