A community has been born to transform artists into entrepreneurs

The Comunidade Artistas Inteligentes aims to support artists in building sustainable careers by teaching them how to establish businesses and navigate funding opportunities. Founded by Alice Joana Gonçalves, the community addresses the lack of business education in arts programs, helping nearly 1500 cultural actors. Gonçalves emphasizes the importance of financial literacy and business management for artists facing job insecurity. The initiative also includes the Fórum Nacional de Artes e Cultura, a free digital platform for artists to share experiences and seek guidance. The goal is to empower artists to approach the market with the necessary tools for success, highlighting the cultural sector's economic significance.