The Media Council does not support the introduction of the advertising tax

The Media Council emphasizes the need for stable operating conditions in Hungary's media market, opposing new taxes like the advertising tax. They argue that past state interventions have distorted the media landscape and call for impact assessments before any new taxes. The proposed advertising tax could lead to losses for major players like RTL and TV2, and may push media companies to relocate abroad, worsening tax collection. The Council warns that increased advertising costs could negatively affect consumption and economic growth. They urge the Parliament to minimize the tax burden on domestic players and review regulations after a year. The Advertising Association highlights potential adverse effects on the economy due to rising advertising costs.