"We only buy meat if it's less than 30%, we pay attention to everything": Lidl's prices no longer attract only the most modest customers

In a Lidl supermarket in Marquette-lez-Lille, Cécile, a 29-year-old English teacher, carefully searches for affordable winter coats. With limited income due to medical expenses from an unrecognized chronic illness, she meticulously calculates her spending. Despite the store's promotional signs, customers are making precise purchases, avoiding impulse buys. Cécile highlights her budget-friendly outfit from Lidl, showcasing the importance of cost-effective shopping in her life.