Under the wings of ABN Amro, Buut must grow into the youth bank.

Buut, a digital bank under ABN Amro, targets young people aged 10 to 16, aiming to educate them about finances. Launched in September 2025, it offers a user-friendly app with features like customizable savings pots. The bank's marketing strategy focuses on appealing to youth culture, using vibrant colors and relatable language. Although young customers have limited financial assets, Buut hopes to retain them long-term, providing a product for young adults as they age. Unlike other banks, Buut does not require monthly fees and offers competitive interest rates. However, the challenge remains to become profitable while catering to a young audience.