Italian SMEs growing (accelerated) with TikTok services

TikTok is significantly boosting the Italian economy, particularly for small and medium enterprises (SMEs). A study by PF Global indicates that by 2025, TikTok will have generated nearly three billion euros in gross added value, supporting over 30,000 jobs. The platform aids SMEs by providing rapid growth opportunities, with 76% of surveyed businesses reporting faster development and 68% noting improved access to new markets. Additionally, TikTok has positively impacted Italian exports, contributing around 600 million euros in 2025. The platform also benefits local economies, generating 400 million euros for businesses in rural areas and increasing consumer spending by 430 million euros in various sectors.