Subscription increases will reach 86%. Thermomix owners do not hide their discontent.

Vorwerk is standardizing subscription fees for Cookidoo, raising prices significantly for long-term users. The increase affects only newer Thermomix models TM6 and TM7, while TM5 users retain their current rates. Reactions among users are mixed, with some supporting the uniform pricing and others criticizing the hike given the high cost of the TM7. Vorwerk's revenues in Poland have been declining for two consecutive years, attributed to increased competition and market saturation.