A Pole will lead Zalando in the Central and Eastern Europe region. Transfer from LPP

Zalando has appointed Dawid Choczyński as the new general manager for Central and Eastern Europe, focusing on business strategy and customer engagement. The company aims to enhance its marketplace and utilize AI to facilitate shopping from competitors within its app. Despite rising revenues, Zalando faces financial challenges, including a net loss of 18 million euros in Q3 2026. The firm emphasizes the importance of AI tools like Zalando Assistant and virtual fitting rooms in Poland to improve customer experience and support local businesses.