Why does Joselito choose China to open one of its oldest hams, pair it with tea, and ally with a chef with three Michelin stars?

In 2013, Joselito began selling its renowned hams in China, a market rich in pork culture. Recently, they launched their Vintage 2016 ham at the Xitan Hotel in Beijing, showcasing a vertical tasting of historical hams. This event highlighted the evolution of their products over the years, with a focus on pairing hams with rare Chinese teas instead of traditional wines. Chef Zhang Yong, known for his Michelin-starred restaurants, prepared a unique menu incorporating Joselito ham. Joselito aims to establish itself as a luxury gastronomic brand globally, collaborating with chefs to explore culinary possibilities.