Presidential 2027: how influencers fuel the ambitions of campaign teams

As the presidential election approaches, candidates are increasingly engaging social media influencers to reach younger audiences. Campaign teams from various parties, including Eric Zemmour and Jean-Luc Mélenchon, are seeking support from content creators to tap into their fan bases. Nawal Stouli from Umicc highlights the growing recognition of social media's influence on voters. While some influencers are cautious about being co-opted by political parties, others are embracing the opportunity. However, concerns remain regarding the legality of such collaborations, as French electoral law restricts commercial advertising six months before elections.