Forbidden to say green. And now, how is it proven?

On November 4, the European Commission announced its work program for 2027, including plans to withdraw the Green Claims directive due to lack of support. This withdrawal leaves existing regulations prohibiting vague environmental claims intact, while the proposed methods for substantiating such claims are abandoned. The absence of a common method leads to fragmented regulations across member states, complicating compliance for businesses. The uncertainty may discourage companies from communicating their environmental efforts, resulting in a 'green silence.' For Portugal, the withdrawal increases national responsibility to transpose existing directives and establish clear guidelines for environmental claims. Companies are advised to treat environmental claims as auditable statements, preparing for future regulatory frameworks.