Streaming is going into advertising. Disney+ revealed the price, Netflix will do it shortly

Disney+ has launched a cheaper subscription plan with ads in Poland, priced at 24.99 PLN per month. This move aims to attract cost-conscious viewers and is expected to influence the streaming market dynamics. Netflix plans to introduce a similar ad-supported model next year. The introduction of these hybrid plans may reshape the advertising landscape in Polish television, although experts believe that significant market share for new players will take time. Current data shows that ad-free subscriptions dominate the market, but hybrid subscriptions are projected to grow in the coming years.