The NMHH launches a comprehensive media market investigation

The National Media and Infocommunications Authority (NMHH) is assessing its organizational capacities to establish a new operational structure by early next year. NMHH President Gábor Polyák stated that discussions are ongoing with the organization's leaders to create a more dynamic entity that can better adapt to current professional challenges. He highlighted the need for a stronger focus on digital child protection and the implementation of the European media freedom law. Additionally, a comprehensive analysis of the Hungarian media market will begin to investigate potential market dominance by certain players. The NMHH also plans to examine the impacts of artificial intelligence and new content distribution platforms on the media landscape.