The day Lula took his first 'selfie'

Luiz Inácio Lula da Silva, at nearly 81, took his first selfie on October 7, marking a pivotal shift in his campaign strategy after losing the first election round. With guidance from younger lawmakers and influencers, Lula embraced social media, leading to a surge in engagement and support. His campaign utilized WhatsApp effectively, growing from 53,000 to over 10 million followers, and mobilized various fan clubs to rally support. Lula's digital strategy, including addressing key voter concerns, ultimately helped him secure a narrow victory in the second round, showcasing the power of online engagement in modern politics.