Dozens of influencers and (former) top athletes mislead followers about supplements

The NVWA investigated 38 accounts in spring, finding 28 made prohibited claims about dietary supplements. Most violations were related to health claims, which must be scientifically proven. Influencers like Maria Verschoor and Yibbi Jansen were cited for misleading posts about magnesium and electrolytes. Additionally, two medical claims were identified, including one about bone broth's benefits. Not all posts from violating influencers were misleading, and some influencers complied with regulations. Those with misleading posts received warnings or fines and were required to correct or remove their content.