Tourism, interest in villages grows: +13% in online searches. Otranto leads the way.

Interest in Italian villages has surged, with a 13% increase in online searches. Otranto leads the rankings, while Tropea is the most sought-after by international tourists. The study by Telepass highlights the growing popularity of these destinations, with over 106.4 million searches in a year. Otranto tops the list with 194,500 monthly searches, followed by Tropea and Limone sul Garda. Umbria is the most searched region overall, while Militello in Val di Catania shows the highest growth in searches at 179%.