Vacanze sulle neve, fatturato sale a 12.8 miliardi +5.2% ma calano presenze italiane

Italian winter holidays are increasingly popular, with projected revenues reaching €12.836 billion for the 2026-27 season, a 5.2% increase. While Italian overnight stays are declining by 3.4%, foreign visitors are up by 5.7%, particularly from Poland, the Czech Republic, and the USA. The hospitality sector is expected to generate €6.392 billion, reflecting a 7.4% growth. Revenues from services related to snow sports, such as rentals and ski passes, are projected at €4.987 billion, marking a 3.3% increase. Other services, including dining and entertainment, will account for €1.457 billion, up by 2.6%.