Velar and Evoque. Brand kills off the two most affordable models

Jaguar Land Rover is making Range Rover an independent brand, launching three new electric models while discontinuing the Evoque and Velar by 2027. Despite their popularity, no replacements are planned, and the brand will focus on the Range Rover GT crossover and larger SUVs. The strategy aims to attract higher-income customers, leaving more affordable models to the Defender and Discovery lines. The Range Rover GT is expected to fill the gap left by the discontinued models, offering a blend of SUV and estate features.