YouTube Premium chases traditional streaming platforms

The streaming market in Central and Eastern Europe is evolving, with local competition challenging American giants like Netflix and Disney+. YouTube Premium is gaining traction, competing with traditional SVOD platforms by offering ad-free content. Major players are introducing ad-supported subscriptions to adapt to market saturation. Partnerships with telecom companies are becoming crucial for growth. Analysts note that while Netflix remains dominant globally, its position varies in regions like Asia, where local services thrive. The overall growth of SVOD subscriptions is slowing, prompting companies to innovate their strategies.