Agent shopping must be safe. Visa tests a solution in Poland
Visa has conducted a pilot program in Poland to test AI shopping agents, involving banks, fintechs, and online retailers. The AI agents can initiate purchases based on user preferences, requiring buyer authorization for each transaction. The pilot aimed to ensure transaction security while allowing AI to operate within existing payment infrastructures. Despite the potential benefits, concerns about unauthorized purchases and data security persist among consumers. The pilot included major banks and payment operators, and findings suggest a significant interest in AI shopping agents among Polish consumers. The initiative is part of Visa's broader European program to enhance agent-based commerce.
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